Thai Market – the leading authentic Thai restaurant chain in Central Vietnam, has leveraged the power of technology to achieve a remarkable breakthrough in employee training, delivering unexpected results.
Thai Market, one of the leading authentic Thai restaurant chains in Central Vietnam, was founded in 2012. After 8 years in the market, Thai Market has established its position as a prominent culinary brand in Vietnam. One key to its success is the focus on employee training. Discover how Thai Market has innovated its training methods using E-Learning!
TABLE OF CONTENTS
1. Information about Thai Market
2. Challenges Thai Market faced in training
2.1 How the pandemic changed training at Thai Market
2.2 Some training challenges at Thai Market
3. CLS's solutions that brought outstanding training results for Thai Market
3.1 Thai Market employees learn and practice easily
3.2 Thai Market standardizes employee quality across all branches
3.3 How Thai Market's training costs have changed
3.4 Flexible study times for Thai Market employees
1. Information about Thai Market
Thai Market – the paradise of Thai cuisine in Central Vietnam, is a must-visit destination in this region. It is the first authentic Thai restaurant chain in Central Vietnam, with 8 branches located in Da Nang and Hoi An. Thai Market is inspired by the diverse and exquisite cuisine of the "Land of Smiles" (Thailand) – a challenging journey to bring the Thai Market name closer to the Vietnamese people.
Especially, at Thai Market, you’ll enjoy signature dishes rich in the flavors of Thailand, with a diverse menu of over 150 dishes. Moreover, Thai Market’s dishes are always prepared and cooked with care and love, using carefully selected fresh ingredients every day.
Thai Market restaurant chain breaks through in staff training with CLS E-Learning
2. Challenges Thai Market Faced in Training
2.1 How the Pandemic Changed Training at Thai Market
In one way or another, everyone and every sector were affected by the COVID-19 outbreak in 2020. Undoubtedly, the food industry was one of the hardest hit. To ensure everyone’s health, we had to follow social distancing guidelines, leading restaurants to go into “hibernation” mode, operating at a minimal level to reduce location and labor costs. However, in our country, as COVID-19 subsided and gradually disappeared, restaurants and chains quickly resumed operations due to the public's long-standing desire to go out and enjoy their favorite dishes. This marked a comeback opportunity for Thai Market in particular, as well as restaurant chains in general.
The pandemic, however, also provided Thai Market with an opportunity to reassess and optimize long-term business strategies, customer technology strategies, and internal business operations. It was during the pandemic that Thai Market shifted to a trend of digital transformation in online employee training.
2.2 Some Training Challenges at Thai Market
During the implementation of traditional training methods, Thai Market faced several limitations:
Thai Market wanted to train all employees with a single, unified method and integrate all its training needs into one solution. CLS proved to be the seamless solution for Thai Market.
Initially, Thai Market mainly relied on traditional training methods, providing employees with paper materials and conducting some online training due to the pandemic. However, this did not fully meet the training's effectiveness, which is why CLS's support became necessary.
Thai Market needed a solution that could provide comprehensive support in any challenge.
Additionally, one of the most important factors that can make a strong impression on customers is customer service. Good customer service leaves diners with the best experience at the restaurant. However, delivering a great experience is closely tied to employee development. Recognizing the benefits of E-Learning over traditional training, Thai Market decided to choose the CLS E-Learning system as the appropriate method.
3. CLS’s Solution That Brought Superior Training Results for Thai Market
3.1 Thai Market Employees Learn and Practice Easily
CLS E-Learning prioritizes user-friendly experiences. CLS's system is available on most platforms, and with any internet-connected device, employees can access it. Additionally, the interface is friendly and intuitive for both users and administrators, making it easy for all Thai Market employees to use. The easy-to-use interface for selecting courses and various features allows users to start their learning journey quickly.
3.2 Thai Market Easily Synchronizes Employee Quality Across All Branches
With the desire to provide delicious dishes cooked with love and care, Thai Market hopes that customers visiting their restaurant chain will be satisfied with the service and food quality, making the investment in its staff more important than ever. Furthermore, as a restaurant chain with multiple locations, traditional training methods could not consistently deliver unified information across different sites, creating difficulties. Therefore, to provide the best customer experience—from kitchen ingredient processes to in-store service—Thai Market chose to apply online training solutions. All Thai Market employees can complete the courses on the system according to the competency framework in a uniform manner, ensuring customer satisfaction regardless of which Thai Market restaurant they visit.
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Thai Market easily synchronizes employee quality with CLS E-Learning
Moreover, with CLS features, Thai Market can fully control the quality of its personnel. The online training system provides detailed reports and tracks each employee's learning progress at Thai Market accurately. This allows Thai Market to evaluate employees, monitor their training, and make suitable adjustments as needed.
3.3. How Thai Market’s Training Costs Have Changed
Understanding that success in business relies not only on good food but also on quality service, Thai Market has always invested significant resources and effort into training. Thai Market regularly conducts orientation programs, specialized professional training, and skill development courses. Throughout this process, the company has incurred costs for each training session, such as printing materials, facilities, travel expenses, etc. Moreover, being a restaurant chain, the number of new employees is relatively high, and with each new hire, the training process would repeat, consuming time and resources for the company.
Read more: Implementing the CLS E-Learning system is a long-term investment.
The most effective method for online training
Online training can completely eliminate travel, accommodation, and venue costs for both learners and instructors. All the company's knowledge will be stored in a knowledge library on the CLS system, allowing the company to take control of the training process. For new hires, Thai Market can immediately utilize the available resources on the CLS system for training, rather than waiting for a full group to start a session. As a result, the training process is significantly shortened; previously, it could take one or several months to achieve the productivity of the old staff before they left. The training time for employees is reduced while still maintaining effectiveness, allowing the company to seize more potential opportunities.
3.4 Flexible Learning Time for Thai Market Employees
With online training, all Thai Market employees have the opportunity to access the deployed training courses without the time and cost of traveling. With the variety of engaging lessons through videos, images, etc., employees will find the learning experience more interesting and easier to remember. Additionally, the CLS system can break down the training content, allowing Thai Market employees to adjust their learning pace according to their individual needs without affecting their daily work. As a result, employees can complete the course with ease and achieve good results, boosting the company’s business performance.
The CLS E-Learning system has provided an outstandingly innovative employee training solution for Thai Market. We are proud to be Thai Market’s trusted partner in their corporate training journey. With our commitment to working alongside customers, CLS is ready to support you 24/7, 365 days a year, to enhance the superior effectiveness of your workforce.
What is your company waiting for? It only takes less than 5 seconds to get a demo of CLS E-Learning’s optimal online employee training solution right here!
